Indian Express Limited is an Indian news media publishing company. It publishes several widely circulated dailies, including The Indian Express and The Financial Express in English, the Loksatta in Marathi and the Jansatta in Hindi. The company's newspapers are published from over a dozen cities daily, including New Delhi, Mumbai, Ahmedabad, Bengaluru, Kolkata, Pune, Chandigarh, Hyderabad, Kochi, Lucknow, Jaipur, Nagpur, Vadodara and Chennai. Its weekly entertainment magazine Screen, covering Indian film industry, also has a popular following.
On 2 November 2006, the Indian Express Group signed a print syndication deal with The Economist, which included allowing the Indian Express Group to publish surveys, some reports, and various other content published in The Economist magazine.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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