The Hindu is an English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu, India. It was started as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the second most circulated English-language newspaper in India, after The Times of India. As of March 2018, The Hindu is published from 21 locations across 11 states of India.
The Hindu was founded in Madras on 20 September 1878 as a weekly newspaper, by what was known then as the Triplicane Six consisting of 4 law students and 2 teachers:- T. T. Rangacharya, P. V. Rangacharya, D. Kesava Rao Pantulu and N. Subba Rao Pantulu, led by G. Subramania Iyer (a school teacher from Tanjore district) and M. Veeraraghavacharyar, a lecturer at Pachaiyappa's College. Started in order to support the campaign of Sir T. Muthuswamy Iyer for a judgeship at the Madras High Court and to counter the propaganda against him carried out by the Anglo-Indian press, The Hindu was one of the newspapers of the period established to protest the policies of the British Raj. About 100 copies of the inaugural issue were printed at Srinidhi Press, Georgetown, on one rupee and twelve annas of borrowed money. Subramania Iyer became the first editor and Veera Raghavacharya, the first managing director of the newspaper.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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