The Economic Times Newspaper Ad Booking

The Economic Times is an Indian English-language business-focused daily newspaper. It is owned by The Times Group. The Economic Times began publication in 1961. As of 2012, it is the world's second-most widely read English-language business newspaper, after The Wall Street Journal, with a readership of over 800,000. It is published simultaneously from 14 cities: Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, Pune, Indore, and Bhopal. Its main content is based on the Indian economy, international finance, share prices, prices of commodities as well as other matters related to finance. This newspaper is published by Bennett, Coleman & Co. Ltd. The founding editor of the paper when it was launched in 1961 was P. S. Hariharan. The current editor of The Economic Times is Bodhisattva Ganguli.

The Economic Times is sold in all major cities in India. In June 2009, it launched a television channel called ET Now.

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Type of Newspaper ads in The Economic Times

There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:

Book Classified Text Ads in The Economic Times

Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.

Book Classified Display Ads in The Economic Times

Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.

Book Display Ads in The Economic Times

There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.

Newspaper Ads Booking in The Economic Times

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The Economic Times Epaper Download:
The Economic Times Epaper

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