Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. Currently headed by Mammen Mathew; it was first published as a weekly on 22 March 1890, and currently has a readership of over 20 million (with a circulation base of over 2.4 million copies). It is also the second oldest Malayalam newspaper in Kerala in circulation, after Deepika, which is also published from Kottayam. Manorama also publishes an online edition.
According to World Association of Newspapers, as of 2016, it was the fourteenth most circulated newspaper in the world. According to the Audit Bureau of Circulations (ABC) 2013 figures, it is the third largest circulating newspaper in India (behind The Times of India and Dainik Jagran) and the largest circulating newspaper in Kerala.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
Malayala Manorama Epaper Download:
https://epaper.manoramaonline.com/
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