Dinakaran is a Tamil daily newspaper distributed in India. It was founded by K. P. Kandasamy in 1977 and is currently owned by media conglomerate Sun Group's- Sun Network. Dinakaran is the second largest circulated Tamil daily in India after Dina Thanthi. It is printed in 12 cities across India. Dinakaran was founded in 1977 by K. P. Kandasamy after he split from Dina Thanthi owned by his father-in-law S. P. Adithanar during the split of All India Anna Dravida Munnetra Kazhagam from Dravida Munnetra Kazhagam.[6] In 2005, the newspaper was acquired from K. P. K. Kumaran by Kalanithi Maran's Sun Group.
Dinakaran is published from 12 cities in India namely Bengaluru, Chennai, Coimbatore, Madurai, Mumbai, New Delhi, Nagercoil, Puducherry, Salem, Tiruchirappalli, Tirunelveli and Vellore. As of 2014, the newspaper has a circulation of 1,215,583.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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