Dainik Bhaskar is an Indian Hindi-language daily newspaper owned by the Dainik Bhaskar Group. According to Audit Bureau of Circulations, it is ranked 4th in the world by circulation and 1st in India. Started in Bhopal in 1958, it expanded in 1983 with the launch of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar Group is present in 12 states with 65 editions in Hindi, Marathi and Gujarati.
Dainik Bhaskar was launched in 1948 to fulfill the need for a Hindi language daily newspaper. It launched under the name Subah Savere in Bhopal and Good Morning India in Gwalior. In 1957, the paper was renamed Bhaskar Samachar.
In 1958, it was renamed Dainik Bhaskar. The word Bhaskar means "The Rising Sun" in English. Along with its rising sun graphic, was meant to represent a bright future.
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There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad:
Classified Text Ads are small-scale ads. Text classified ads are published in the classified column of the newspaper. Considered the most preferred kind of newspaper advertisement, the rates incurred for booking Text Classified Advertisement is fairly economical in comparison to the other types of newspaper advertisement.
Classified display advertisement is a type of ad that is similar to classified ads, the only difference being is that the ad includes images along with the text. Strategically planned and executed, classified display ads are effective in gaining more attention through an image. Display of an image assists in persuading a reader to get converted into potential customers. In accordance with affordability, classified display ad - calls for a real deal in comparison to classified ads.
There is no denial of the fact that display ads can take a business’ advertisement standards to a higher level. Though these ads are expensive but are often bought by big brands for better brand recall and conversions. Irrespective to classified and classified display ads, display ads can span across multiple sections and can occupy a quarter of a page, half a page and even full page of a newspaper.
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